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Act Now: Four Trends in 2022 Employee Communications

Ketchum author Tamara Norman

Tamara Norman
Ketchum author Lauren Butler

Lauren Butler
November 9, 2021

How do we keep our most important stakeholders – employees – engaged and enthusiastic brand ambassadors in a prolonged hybrid work environment? Communicating with employees during an evolving Return to Office strategy must change dramatically in 2022.  

During AMA’s Coffee Break series, we laid out four trends we are seeing in employee communications that organizations must plan for now. In the session, we cover: 

  1. Why now is the time for less fluff and more substance, humanity and clarity in communications 
  2. Why it’s important to keep the employee experience of front-line workers front and center, and how  
  3. Why companies must go beyond the basics in delivering health and safety and how employee expectations are changing 
  4. What trends will contribute to being a great place to work as the shortage of workers continues, and what to think about as you plan employee loyalty efforts 

We hope you enjoy what we have shared here. If you are interested in learning more about Ketchum’s approach to employee communications, please contact Tamara Norman and Lauren Butler.

Ketchum author Tamara Norman

Tamara is partner and managing director for Ketchum’s Employee Communications & Engagement specialty. She collaborates closely with clients to create and deploy corporate reputation campaigns and believes that all strong reputation programs begin inside.


Ketchum author Lauren Butler

Lauren Butler is managing director of Employee Communications & Engagement. Lauren believes that employees are the most important stakeholders, and the most successful companies are those whose team members are the heart and soul of their brand. She helps a wide array of clients build corporate culture, understand employee mindsets, create passionate ambassadors and identify the right channels, content, programs and messaging to engage and transform the workforce.


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